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Essentially, identifying emerging trend colours is key in capturing the rising opportunities in the marketplace and most importantly, in driving colour innovation. In creating market-leading trend colours that will and can redefine consumer’s discernment, it is important to understand the various influences that drive consumer preference, especially in Asia. As Asia’s leading total coatings solution provider, Nippon Paint has taken on the leadership role in developing the Trending Asian Colour Palettes – a truly Asian Colour Palettes made by Asian Professionals.